It’s Time to KonMari Your Content
She’s. Everywhere. Marie Kondo, the tidying expert from Japan–whose self-proclaimed purpose in life is sparking joy...
Blog
SEO Be Damned! Bid Farewell to the Long-Form Blog Post
Blogs have two purposes: 1) They are an important tool for sharing ideas, insights, tips,...
Blog Post Date Stamps, Yea or Nay?
I'm going to break my own rule and answer a question (see post title) with...
Brand Development: AMJ’s Approach
Helping brands establish the most effective and convincing way to talk about themselves is both...
Wireframes, Sitemaps, and Dielines: Key Tools for Copywriters
Whether developing website content, knocking out headlines for a digital campaign, creating subject lines for...
Short & Simple: Copywriting Tips for Mobile
Writing for mobile is unlike any other form of copywriting. The very nature of the...
Word Newbies: Latest Additions to the English Lexicon
For writers and word geeks (and those of us who are both), it’s always interesting...
Ode to the Comma
Even if your interest in grammar ended on Graduation Day, you've probably heard the saying,...
Google is hot for mobile. Is your website ready?
Our dear friends at Google are always tweaking their search ranking algorithm, and not too...
Yes, Your Brand Needs Verbal Branding. Here’s Why.
Over the past couple of years, I’ve seen a significant spike in branding projects. Increasingly...
Your Website’s Homepage is No Game
We craft messaging and copy for websites almost daily at April May June, and with...
Tips For Writing Optimized Web Copy
Close your eyes. Take a deep yoga-y breath. Let your mind relax. Another breath. Imagine...