The Lighting Group

The Lighting Group and The Controls Group are the sources for commercial lighting fixtures and controls in Seattle and the surrounding region. Partnering with digital advertising agency, Blue Yarn Media, AMJ created powerful messaging that articulates each brand’s story, developed their new websites’ sitemaps and content wireframes, and created optimized copy and content that informs and engages site visitors. We also provided creative direction for the websites’ look and feel, content strategy recommendations to extend brand awareness, and overall brand development support.


Messaging design, taglines, websites, content strategy.

The Lighting Group Website with Copy by April May June

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