AMJ was hired by the Staples in-house creative agency to work on a variety of product launches and marketing initiatives. We developed key messaging and copy for the launch of the Staples Connect product line and app, their entry into the Internet of Things space. We supported the launch with email campaigns, social media, digital ads, and landing page content and copy. AMJ also developed the overall voice, tone, and copy for the Staples Brand Buzz, a seasonal publication for retail staff that familiarizes them with hot trends and new products with consumer-friendly descriptions. Other deliverables include trigger emails, digital ads, landing page copy, banners, headlines, and in-store collateral and signage.