ResMed

Based in San Diego, ResMed changes lives with every breath by building products that treat sleep apnea, COPD, and other chronic respiratory diseases. To launch their softest CPAP mask ever, we developed an industry-disrupting sweepstakes campaign leveraging both empathy and humor. AMJ worked with RedMed’s inhouse marketing and creative teams to establish a voice for the overall campaign, develop the messaging hierarch, and execute copy for the landing page, emails, and digital and social ads.