AMJ partnered with Stoeked Creative to handle the messaging and writing side of Kanex’s rebrand. Kanex makes premium Apple accessories and needed support in identifying its core audience, uncovering its brand value, and articulating that value. After exploring a number of brand platforms, we designed messaging around the interrelation between Connection and Creativity. AMJ developed copy for their website and CES signage to launch the messaging. We also created a style guide for the Kanex sales and marketing teams to keep messaging alignment across all customer touchpoints.