Hasbro is committed to Creating the World’s Best Play Experiences.

They’re also AMJ’s very first client. We’ve been supporting Hasbro–and other toy companies–for nearly 10 years. From product naming and taglines to packaging and instructional copy to e-commerce and catalog content for global retailers, AMJ has supported dozens of Hasbro’s toy and entertainment brands. Some of those brands include Sesame Street, FurReal Friends, Dizzy Dancers, Sofia the First, My Little Pony, Littlest Pet Shop, Baby Alive, Playskool, Play-Doh, Disney Princesses, Disney Descendants, Hanazuki, Transformers, Star Wars, and Nerf.

AMJ also developed messaging and content for HASCON, Hasbro’s toys, games, and entertainment convention.


Verbal branding, naming, messaging, copywriting, headlines, packaging, e-commerce, SEO, catalog, and instructional copy.

Hasbro's family of toy and entertainment brands

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