Dove

Dove has a long track record of challenging beauty standards. These expectations are particularly pervasive among the Latina community with its diverse range of hair types.

That’s why it struck a chord to work with .Monks to bring Dove’s #MyHairAMiModo (My Hair, My Way) campaign to Cannes, helping develop their overall submission narrative. The heart and soul of the campaign was Dove’s exciting partnership with Li Saumet of the iconic Columbian electro-pop band, Bomba Estéreo who re-recorded the band’s anthemic hit song, “Soy Yo.” The submission video included social and influencer reach to show how the campaign resonated with Latina women across the US.