Credit Karma is committed to making taxes less taxing for its 40 million users.
As Lead Writer for their seasonal tax team, I collaborated with a super talented design partner, an insightful strategist, and a crew of dedicated marketers, the folks in legal, and senior brand and business stakeholders. Together, we launched dozens of campaigns and an entirely new tax product in a six-month period.
To provide members with clarity and ease along their tax journeys, I transformed complex tax guidelines, user insights, and cultural trends into relatable, relevant storytelling across email, social, web, digital ads, push notifications, and in-app experiences. From concept to execution, I zeroed in on real human moments to build trust and directly address the very real anxieties associated with filing taxes.
From the initial creative to the final in-app interaction, I ensured every touchpoint was clear, compelling, and brand-aligned.
Content strategy, content calendars, corporate communications, strategic communications, crisis communications, organizational announcements, employee communications, copywriting, newsletters, press releases, executive bios, and editorial.
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