Brain Corp turns everyday machines into autonomous robotic solutions with their BrainOS platform.
The innovative team at Brain hired AMJ to help with their strategic positioning and brand messaging. We developed a complex messaging matrix that spoke to their customers and manufacturing partners, distilling highly technical concepts into easy-to-understand, benefit-focused language. We also worked with their PR agency of record to develop their crisis communications plan and support media outreach activities, including identifying appropriate media, staffing interviews and training Brain Corp representatives for those interviews, submitting credentials for awards applications, developing and executing content ideas, and a variety of other critical strategic communications services.
AMJ currently provides short and long-form content for Brain Corp and consults on a variety of messaging and naming projects.
Messaging design, naming, taglines, content strategy, strategic communications, copywriting, websites, public relations, media relations, media training, press releases, briefing books, executive bios, and editorial.