Cayan | TSYS | GPI

Oprah loves Aura and so does AMJ! Aura Digital Frames lead in the industry for beauty, design, and technology, but needed some help articulating its brand story and featured benefits. AMJ collaborated with the powerhouse Aura marketing and creative teams to uncover the brand’s narrative and turn that into engaging content for its mobile-first website along with actionable digital ads and engaging video content. We also established a product naming convention and developed ownable names for their line of digital frames.