Rebranding: This Won’t Hurt a Bit
In today’s ultra-competitive global economy, businesses must continuously adapt to succeed in the marketplace. I know,...
Marketing
The Down-Low on Marketing Emails
Regardless of your industry or company size, emails are vital to staying connected with customers,...
What B2Bs Can Learn from Consumer Brands
While specific offerings may differ, the goal of (nearly) every B2B business is the same...
Boilerplates: What are they and why they’re important
If you’re not sure what a boilerplate is, you probably don’t work in Public Relations...
Click: A Primer on Conversion Copywriting
As a veteran copywriter, I can tell you that copywriting is no one thing. Crafting copy that will...
Essential Editorial Elements for Your Brand Style Guide
Every Creative Director and Marketing leader knows that brands need a style guide to effectively...
Brand Voice and Tone: What’s the Diff?
In my line of work, tone of voice isn’t a thing. It’s actually two things: Voice and...
Why You Need a Content Creation Process
Nothing dampens the creative process as effectively as the word process. And while creative types might lament...
It’s Time to KonMari Your Content
She’s. Everywhere. Marie Kondo, the tidying expert from Japan–whose self-proclaimed purpose in life is sparking joy...
SEO Be Damned! Bid Farewell to the Long-Form Blog Post
Blogs have two purposes: 1) They are an important tool for sharing ideas, insights, tips,...
Short & Simple: Copywriting Tips for Mobile
Writing for mobile is unlike any other form of copywriting. The very nature of the...
Content Marketing: More Than a Buzzword
Content Marketing is a key way for marketers to strategically reach their target audience without...
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