Rebranding: This Won’t Hurt a Bit
In today’s ultra-competitive global economy, businesses must continuously adapt to succeed in the marketplace. I know,...
In today’s ultra-competitive global economy, businesses must continuously adapt to succeed in the marketplace. I know,...
Regardless of your industry or company size, emails are vital to staying connected with customers,...
While specific offerings may differ, the goal of (nearly) every B2B business is the same...
If you’re not sure what a boilerplate is, you probably don’t work in Public Relations...
As a veteran copywriter, I can tell you that copywriting is no one thing. Crafting copy that will...
Every Creative Director and Marketing leader knows that brands need a style guide to effectively...
In my line of work, tone of voice isn’t a thing. It’s actually two things: Voice and...
Nothing dampens the creative process as effectively as the word process. And while creative types might lament...
She’s. Everywhere. Marie Kondo, the tidying expert from Japan–whose self-proclaimed purpose in life is sparking joy...
Blogs have two purposes: 1) They are an important tool for sharing ideas, insights, tips,...
Writing for mobile is unlike any other form of copywriting. The very nature of the...
Content Marketing is a key way for marketers to strategically reach their target audience without...