10 Types of Long-Format Content Businesses Should Consider (Yay, Lists!)
Content is the bread and butter of inbound marketing—that is, the way you attract and...
Content
What B2Bs Can Learn from Consumer Brands
While specific offerings may differ, the goal of (nearly) every B2B business is the same...
Essential Editorial Elements for Your Brand Style Guide
Every Creative Director and Marketing leader knows that brands need a style guide to effectively...
6 Tips for More Effective Employee Communications
You’ve heard all the buzz words: engagement, alignment, morale, productivity, retention…There are some pretty solid...
Why You Need a Content Creation Process
Nothing dampens the creative process as effectively as the word process. And while creative types might lament...
It’s Time to KonMari Your Content
She’s. Everywhere. Marie Kondo, the tidying expert from Japan–whose self-proclaimed purpose in life is sparking joy...
SEO Be Damned! Bid Farewell to the Long-Form Blog Post
Blogs have two purposes: 1) They are an important tool for sharing ideas, insights, tips,...
Blog Post Date Stamps, Yea or Nay?
I'm going to break my own rule and answer a question (see post title) with...
Wireframes, Sitemaps, and Dielines: Key Tools for Copywriters
Whether developing website content, knocking out headlines for a digital campaign, creating subject lines for...
Short & Simple: Copywriting Tips for Mobile
Writing for mobile is unlike any other form of copywriting. The very nature of the...
Word Newbies: Latest Additions to the English Lexicon
For writers and word geeks (and those of us who are both), it’s always interesting...
Ode to the Comma
Even if your interest in grammar ended on Graduation Day, you've probably heard the saying,...
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