- Client: Stoeked Creative Agency for Kanex
- Project: Repositioning + Rebranding
AMJ was engaged by long-time collaborator, Stoeked Creative Agency, to support the repositioning and rebranding of their client Kanex. We helped conceptualize a variety of strong brand platforms that would distinguish Kanex from its competitors in the premium Apple accessories landscape, established its brand voice and tone, developed the brand tagline and brand story, and drafted their brand style guide. We also developed concepts for their brand video that showcases all the ways people Connect & Create with Kanex products. Kanex launched its new identity at CES 2016, for which AMJ also created copy for signage that would engage and enlighten CES attendees, and its product sales deck.
- Services: conceptualize messaging platforms, voice exploration, tagline, brand story, style guide, video concepts, CES signage
- Website: www.kanex.com/company