- Client: Isobar North America for Beauté Prestige International
- Project: Brand Influencer Program
Engaged to design, execute, and promote an influencer campaign for men’s fragrance brand, Jean Paul Gaultier LE MALE. Hosted a launch party plus 5 exclusive events over a one-week period. Managed street marketing campaign, social campaign, and media/influencer outreach, resulting in 12 media hits, 300+ media/influencer brand interactions, 3000+ Facebook page views, and 3650 consumer brand encounters.
- Services: event concepts/planning/execution, marketing, public relations, video production, logistics, collateral production, copywriting, social, co-sponsor acquisition, product gifting, graphic design, merchandising