- Client: Hasbro, Boston
- Project: Product Copy, Naming, Taglines
Developed product/segment/assortment names, taglines, messaging, catalog, and e-commerce copy, and packaging copy for hundreds of Hasbro toys. Brands included Sesame Street, FurReal Friends, Dizzy Dancers, Sofia the First, My Little Pony, Littlest Pet Shop, Baby Alive, Play-Doh, Transformers, Star Wars, Nerf, and more.
- Services: naming, tagline development, packaging copy, user guide copy, e-commerce copy, SEO