Or, How Finding the Perfect Website Copywriter is a Lot Like Meeting Your Soulmate
Just because you love someone’s work, doesn’t mean they are the right fit for your project. Sure, you complete each other’s sentences, laugh at the same jokes, and get the same obscure Portlandia references, but still…something’s missing. Whether it’s timing, location, finances, or an annoying cat that won’t die already, there are a ton of factors that go into finding a local freelance copywriter who completes you.
Whether you’re an established business, fledgling brand, or an independent creative agency armed with a Ping-Pong table and free snacks, freelancers are simply a part of life. And thank goodness, too! If you had to scale up every single time you launched a new product or landed a new client, and then had to let those people go when the work wrapped…it would be a bummer. “Bye, Dave. Great working with you. Here’s a branded koozie. No hard feelings.”
On the flip side, freelancer copywriters enable creative teams, marketing departments, and start-ups in San Diego achieve their creative goals without a long-term commitment. And while I could yammer on and on about the benefits of hiring a freelance copywriter, I already have, and that post is here.
Launching a website? Here’s what to look for in a freelance copywriter:
While patience is most certainly a virtue, a deadline is a deadline. Make sure any prospective copywriter can fit your project into their creative pipeline. If there’s a copywriter you really want to work with and you have some wiggle room in your timing, yay! Keep in mind: Most website projects take 4-6 months from kickoff to go-live date.
-Body of work:
Packaging, blog posts, technical writing, email campaigns, social posts… all are very different deliverables than websites. Honestly, websites can be a beast, and you want to hire a freelance copywriter who knows how to write for online attention spans, doesn’t go cross-eyed when looking at a wireframe, and understands the basic principals of SEO (think: H1, title tag, meta descriptions, keyword density). Also not a bad idea they know their way around a CMS (Content Management System) like WordPress. So, it just makes sense to engage a freelancer with deep website writing experience and representative examples in their portfolio.
-Diversity of industries:
Sure, finding someone who has slogged away in your vertical makes total sense…or does it? There’s a lot to be said about a copywriter who’s contributed creative in a span of industries. Consider this variety a big plus since it can bring a fresh perspective to your website.
This is a big one. Or sometimes a little one. Like New York and San Francisco, San Diego is an expensive place to live and websites are big projects. So you should expect to pay top dollar for seasoned freelance talent. All-inclusive project fees are likely better for managing your budget than paying an hourly rate, but each freelancer has his or her preferred way to bill.
There’s a lot that goes into finding your perfect creative match, but as stated previously, websites can be monsters, so take the time to find the right freelancer for the job.
Need website copywriting support in San Diego? You’re in luck! Not only can we help you with messaging design, copywriting, and SEO, we also have the project management chops to help your web project stay on track and go live on time. Check out our latest website project for Avery Dennison RBIS.
Contact AMJ for a friendly phone chat or to set up an in-person meeting.