Like everyone in the late 1970s/early 80s, I was pretty much obsessed with my Atari Playstation. I can almost feel the joystick in my hand and recall hours of navigating a blip of frog across seemingly endless lanes of hazardous traffic. Watch out for the truck/motorcycle/log! Needless to say, there is many a squashed amphibian in the bank of my childhood memories. In my 20s, Sony Playstation’s Doom was my addiction. I didn’t get much of a tan the summer of 1996.
As hot as console gaming was then (and continues to be), #PCgaming is totally on fire today. People from all gender, social, cultural groups build their own custom PCs–everything from installing motherboards to pimping out their rigs with cool accessories (and literally cooling accessories)–for a totally personalized online gaming experience…and some serious bragging rights. At the forefront of this industry is Los Angeles-based #NZXT, designer and manufacturer of stunning gaming cases and gaming peripheral must-haves. April May June is stoked to be working with them on a variety of branding initiatives and product launches, including naming, messaging design, and all manner of social and marketing communications. NZXT’s super cool team of leading-edge thinkers slash gamers and their in-house creative talent are a delight to work with! We look forward to future collaboration with this revolutionary brand as they continue to grow and thoroughly dominate the PC gaming world.
Check out other AMJ client work and be in touch if you think you could use our help. I’d be delighted to chat with you!